Recent studies indicate that nearly 50% of small businesses still do not have a website and of the 50% that do, many of them have an outdated website design. Even worse, many small business owners do not know of the importance or even the need to market their website. As a business of any size, having a website is crucial as over 80% of consumers will search online first, so below we are going to take a look at some of the ways to improve your website and avoid accidentally making a bad website design
Carefully Consider Aesthetics
When you build (or have built) your website, it is especially important to pay attention to the looks of your site. While the appearance may not help you rank higher, it will certainly come in handy when trying to make a good first impression. It is important to keep in mind that your website is the first impression a potential customer could have of you, and if you miss the mark, it will be the only impression. I like to equate building a website to building your store-front location. If you are not a contractor, you are not likely to build your store; so why would you build a site if you’re not a website designer? Either way, you could throw something together, but chances are it will look like something thrown together. Let’s face it, for most businesses; just one client will pay for the cost of a new website; so why take a chance by going it alone?
Streamline Navigation and Save Frustration
Few things will make a visitor leave your site faster than confusion. Remember, you have built a website so consumers can easily find out about you and your services. In order to make your site easily navigated, you should avoid clutter. This does not mean you have to have a minimalistic web design, it simply means you need consistent navigation on all pages. I recommend that you add a menu at the top of your page as well as in the footer. This will ensure users can quickly find a link to information. You also should use parent pages when applicable. This will help to clean up the appearance of your menu, while organizing pages into similar categories. In the case of navigation, simple = good.
Clearly Define What You’re Offering
5 seconds, which is on average how long you will have to capture the attention of your visitor, miss the mark and they are gone. In order to do this, there are a few things that you should clearly show your customers. The first is your offer or unique selling proposition. By letting them know upfront what you can offer, they will know they have chosen the correct site. You should also have your contact information clearly displayed. In addition, you need to have a call to action. These are the 3 components necessary to any website design and failing to add them will lead to decreased conversions, something no website owner wants to hear.
Although the information above is pretty basic, you would be surprised just how many people overlook these items when making or having a website designed. Even with the coolest or prettiest website, failing to make navigation simple and your message clear will result in decreased conversions, a higher bounce rate, and less money in your pocket. In my opinion, that certainly would make it a bad website design.